The Importance of Intellectual Property: The Need to Know Basics

The Importance of Intellectual Property: The Need to Know Basics

All businesses, whether just starting out or an already established player, need to be aware of their intellectual property (IP) rights. Often, a business’ most valuable assets are those that are less easily identified and are the difference between a business’ value in terms of its physical assets and its real value in the market.

IP rights exist from day one and include certain types of information and ideas as well as their particular forms of expression.

This Legal Guide is a must-read for business owners looking to maximise the value of their brand.

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